Blasers is a family business with a long history in Swiss hospitality. Since 1904, we've been a hotel, restaurant and pastry shop all under one roof, and we're known for our warm welcome, quality products and links to the local area. The business has been carefully developed and grown over time.

Our company philosophy is all about respect, reliability and passion. These values shape how we interact with our guests and how we work together as a team.

Here at Blaser, we're like one big family, and we encourage everyone to take on responsibility and get involved. We're a company that values commitment, initiative and team spirit.

three generations of Blasers

The three Blasers generations

Even if there are no vacancies at the moment, we're always interested in hearing from people who are keen to work with us.


our history

2025

A new look and a view to the future.

The Blaser family's tradition of hospitality is always changing. We've got a new logo and corporate identity, a new website and the Choco Atelier. Juliane and Philipp Blaser are keeping the family tradition of hoteliers alive by renaming the hotel 'Blasers – Hotel – Restaurant – Chocolat'.

2025 – New look

2022

New splendour for tea room and confectionery

We'll be planning the renovation of the tea room and confectionery at the end of 2021. The team of top craftsmen worked their socks off and got the place done in two weeks. The place is going to open on Mother's Day 2022. The great feedback we've had about the renovation is a real testament to our hard work.

2025 – New splendour for tea room and confectionery
2022 – The old tea room with shop

2020

Making bold choices in uncertain times

The plan was to do the façade renovation in spring 2020. Unfortunately, because of the whole situation with the corona virus and how uncertain things are looking right now, we had to cancel this at the last minute. After a summer of ups and downs, we decided to give the outside a makeover in autumn 2020.

2020 – Renovation of the façade

2015 to
2019

Quality, comfort and contemporary fittings

After the restaurant had a bit of a makeover and a few other small jobs done, the first two deluxe rooms were finished in 2015. We're also doing more rooms as we go, with the last two single rooms due to be done by 2019. All the rooms now have the same modern fittings.

2018 –  new room standard

2011 &
2013

The future is growing up

Juliane and Philipp Blaser are celebrating the birth of their two children, Lina and Nino, who are making their family life even better.

The three Blasers generations

2007

Generational change and careful renewal

Marcel and Theres Blaser-Reichlin are handing over the business to their son, Philipp Blaser, and his wife, Juliane. This means that the fourth generation is taking over. Back in 2008, the restaurant had a bit of a makeover.

2008 – Renovation Restaurant
2006 – Restaurant

2004

100 years of Hotel National – a special anniversary

The company is celebrating its 100th anniversary.

2004 – 100 years Hotel National

1989

Complete renovation and modern comforts

The house is being completely renovated, and the hotel rooms now have everything you need, including shower/WC, television and radio.

1989 – Hotel-Confiserie

1975

Handover to the third generation

The business was taken over by Marcel Blaser and his wife Theres (the third generation).

1975 – Handover to the third generation

1974 &
1976

Birth of the 4th generation

Ida Müller is still going strong at 102. She became a great-grandmother for the first time at the end of 1974, when Patrick was born. Then in 1976, Theres and Marcel Blaser's second son, Philipp, was born.

1975 – Handover to the third generation

1956

Growth and consolidation

Purchase of the adjacent Hotel National, followed by the merging of the two buildings.

1956 – Growth and consolidation

1947

A new start in the second generation

Gertrud and Paul Sieber-Müller (the second generation) took over the business.

1960 – A new start in the second generation

1940

A turning point – responsibility in difficult years

Leasing of the business to the eldest daughter, Gertrud Müller, following the unexpected death of her father, Jakob Müller.

1940 – Responsibility in difficult years

1920

Challenging times and perseverance

Rationing and restrictions everywhere. Thank goodness for the bed and breakfast, otherwise I wouldn't have made it!

1920 – Challenging times and perseverance

1904

The beginning of a family tradition

Opening of the confectionery and bed and breakfast by Jakob and Ida Müller-Hächler.

1904 – The beginning of a family tradition

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2025 – New look

2025 – New look